In psychological jargon these traits are known as "need for cognition" and "need for affect", respectively. The former is measured through disagreement with statements like "I only think as hard as I have to" and the latter via agreement with statements such as "Emotions help people get along in life".
|Figure from Rosenbaum et al 2016|
Next, the students read some classic short stories (such as Two Were Left and Death of a Clerk) in full, some of which had been "spoiled" by a preview, and some not, and then rated their enjoyment of the stories. This time, "need for cognition" was unrelated to enjoyment, but "need for affect" was, in that people with a greater desire for emotional stimulation got more pleasure from unspoiled stories, as did the students who read fiction more frequently.
One positive way to look at these findings is that encountering a spoiler may not ruin your enjoyment as much as you think it will (if you're a deep thinker), but probably will be a downer if you're the kind of person who likes emotional surprises. Alternatively, perhaps this study is just too far removed from reality to offer much insight – after all, as the researchers acknowledge, they didn't look at TV shows or movies (where plot spoilers are arguably more common), nor did they consider important variables such as genre (spoilers are presumably much more of an issue for horror and suspense) or story/show length.
--Who’s Afraid of Spoilers: Need for Cognition, Need for Affect, and Narrative Selection and Enjoyment
A preliminary psychology of binge TV watching
Post written by Christian Jarrett (@psych_writer) for the BPS Research Digest.
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